Channel Partner Spotlight: Shane Peters Building Partnerships Through Trust and Expertise

For Shane Peters, success in the energy industry comes down to adaptability, trust, and strong partner relationships.

Based in Colorado, Shane brings more than 15 years of experience in the energy market, supporting brokers and channel partners as they navigate pricing, contracts, and an increasingly complex regulatory landscape. In a fast moving industry, Shane thrives on variety. No two days, deals, or conversations are ever the same.

Building a career in energy
Shane’s journey into the energy industry began unexpectedly, but it quickly became a long term career rooted in relationship building. Today, his role centers on helping companies develop effective energy procurement strategies while supporting brokers through every stage of the deal lifecycle.
From early morning pricing to managing contract flow and resolving issues in real time, Shane works closely with partners to keep deals moving efficiently, even as market conditions continue to shift.

What makes a strong channel partnership
For Shane, the foundation of any successful partnership is honesty, transparency, and mutual trust. He believes the strongest broker relationships are built when both sides respect each other’s time, communicate clearly, and stay aligned on shared goals.

When meeting a new broker, Shane prefers to start with a clean slate. Rather than relying on assumptions or preconceptions, he focuses on listening, learning, and understanding how each partner operates. This approach has helped him build long-lasting relationships across the industry.

Attention to detail in a time sensitive market
In energy markets, small details can have a big impact. Shane emphasizes that accuracy and timing are critical, as minor errors can delay contracts, affect pricing, or create downstream billing and commission issues.

By combining his attention to detail with SmartestEnergy’s internal wholesale and market expertise, Shane helps partners make sense of complex topics like capacity, transmission changes, and evolving market structures. This ensures brokers have the insights they need to move confidently and quickly.

Why Shane chose SmartestEnergy
What sets SmartestEnergy apart, according to Shane, is its culture and alignment. Everyone is working toward the same goal, he explains. That collaboration makes a real difference for our partners. This shared focus allows Shane to deliver responsive support while maintaining the flexibility brokers need in a constantly changing market.